Last week Deadspin.com made a funny compilation showing how local news stations owned by Sinclair Broadcast Group air promotional pieces to combat the spread of “fake stories”.
The most interesting thing is that they all use the same script repeating a very few key ideas:
“We’re concerned about the troubling trend of irresponsible, one-sided news stories plaguing our country.”
“The sharing of biased and false news has become all too common on social media.”
“More alarming, some media outlets publish these same fake stories, stories that just aren’t true, without checking facts first.”
“Unfortunately, some members of the media use their platforms to push their own personal bias and agenda to control exactly what people think. This is extremely dangerous to a democracy.”
However, these outlets have achieved result that they have not expected. They’ve unintentionally revealed a mechanism that direct the mainstream media narrative.