In its attempt to further the neo-liberal and globalist agenda, Big Tech has gone to great length.
And the race to prove oneself as the greatest proponent is savage. There are examples of even cannibalism.
In his attempt to prove Apple as the flagship company of globalism, its CEO Tim Cook gave a speech at Brussels’ International Data Privacy Day.
He “went on the offensive” against Mark Zuckerberg and Facebook. Cook’s speech seems to be a direct response to Facebook’s recent attack on Apple, in which the world’s largest social network took out full-page ads in several newspapers attacking Apple’s new privacy changes.
In a part of his speech, without mentioning Facebook, Tim Cook said the following:
“Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it, and we’re here today because the path of least resistance is rarely the path of wisdom.
If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.
We should not look away from the bigger picture and a moment of rampant disinformation and conspiracy theory is juiced by algorithms. We can no longer turn a blind eye to a theory of technology that says all engagement is good engagement, the longer the better, and all with the goal of collecting as much data as possible.
Too many are still asking the question, ‘How much can we get away with?’ When they need to be asking, ‘What are the consequences?’
What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?
What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?
What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?
It is long past time to stop pretending that this approach doesn’t come with a cause. A polarization of lost trust, and yes, of violence.
A social dilemma cannot be allowed to become a social catastrophe.”
Cook went on to emphasize the alleged differences in Apple’s and Facebook’s philosophies.
“We believe that ethical technology is technology that works for you,” said Cook. “It’s technology that helps you sleep, not keeps you up. It tells you when you’ve had enough. It gives you space to create or draw or write or learn, not refresh just one more time.”
Cook also pointed out that “advertising existed and thrived for decades” without using data that was collected in less than transparent ways.
And as customers are offered more choice when it comes to how apps and websites track their data, experts predict that more and more people will opt out of said tracking.
It is showing that even Tim Cook, is feeling the need to mention that tracking and data collection is getting out of hand.
This is, however, only a result of the Facebook-Apple feud that’s been spanning a few weeks now.
The world’s largest social network has taken out several full-page ads in The Wall Street Journal, The New York Times, and The Washington Post.
The ads attacked Apple’s new privacy changes, which Facebook claims will severely hurt small businesses, and “will change the internet as we know it–for the worse.”
Since then, the two companies have been at odds, while both attempt to further the same narrative, but in different ways. For Apple, clearly, Facebook’s approach is a little bit too bold-faced.
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